CONSUMER BEHAVIOR IN RELATION TO BREAKDOWN OF STOCK
DOI:
https://doi.org/10.24325/issn.2446-5763.v5i13p108-126Keywords:
Abandono de compra, Comportamento do consumidor, Ruptura de estoqueAbstract
The objective of the paper is to identify the behavior of the consumer against the breakdown of stock at the point of sale. In order, actions were identified in the behavior of purchase before the rupture related to variables loyalty to the retail, fidelity to the price, planned purchase, delayed purchase, urgent purchase and abandonment of the purchase. It has been pointed out that consumers whose purchasing criteria are heavily price-based tend to abandon buying when they do not find the product they usually buy; consumers who are loyal to a buying channel tend to abandon the purchase when they do not find the product in the usual channel; consumers who plan their purchases in advance are less likely to abandon a purchase when they cannot find the product; and consumers who plan their purchases in advance are less likely to abandon a purchase when they cannot find the product.
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References
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BASINGER, K. L. Impact of inaccurate data on supply chain inventory performance. [s.l.] The Ohio State University, 2006.
BROWN, T. A. Confirmatory Factor Analysis for Applied Research, Second Edition - Timothy A. Brown - Google Livros. 2. ed. New York: The Guilford Press, 2015.
CAMPO, K.; GIJSBRECHTS, E.; NISOL, P. Towards understanding consumer response to stock-outs. Journal of Retailing, v. 76, n. 2, p. 219–242, jun. 2000.
CAMPO, K.; GIJSBRECHTS, E.; NISOL, P. Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions? Journal of Business Research, v. 57, n. 8, p. 834–843, ago. 2004.
CORSTEN, D.; GRUEN, T. W. Stock-Outs cause Wlakouts. Harvard Business Review, v. 82, n. 5, p. 26–28, 2004.
COSTA, D. A.; MÁRIO, P. D. C.; MOURA, L. R. C. Variáveis de decisão determinantes do processo de compras em organizações: um estudo de caso. Revista Gestão & Tecnologia, v. 15, n. 3, p. 138–163, dez. 2015.
DIELS, J. L.; WIEBACH, N.; HILDEBRANDT, L. The impact of promotions on consumer choices and preferences in out-of-stock situations. Journal of Retailing and Consumer Services, v. 20, n. 6, p. 587–598, nov. 2013.
EMMELHAINZ, M. A.; STOCK, J. R.; EMMELHAINZ, L. W. Consumer responses to retail stock-outs. Journal of Retailing, v. 67, n. 2, p. 138–148, jun. 1991.
FITZSIMONS, G. J. Consumer Response to Stockouts. Journal of Consumer Research, v. 27, n. 2, p. 249–266, 2000.
GRUEN, T. W.; CORSTEN, D. A Comprehensive Guide To Retail Out-of-Stock Reduction In the Fast-Moving Consumer Goods Industry. Colorado Springs, CO: [s.n.].
HAIR, J. F. et al. Análise Multivariada de Dados. 6. ed. Porto Alegre: Bookman, 2009.
HENRIQUES, C. Analise de Regressão Linear Simples e Múltipla. Viseu (PA), 2010.
HENSELER, J.; SARSTEDT, M. Goodness-of-fit indices for partial least squares path modeling. Computational Statistics, v. 28, n. 2, p. 565–580, abr. 2013.
LEMOS, F. O.; FOGLIATTO, F. S. Modelagem estocástica do estoque de itens revisados periodicamente com pedidos sujeitos a múltiplas datas de entrega. Encontro Nacional de Engenharia de Produção – ENEGEP. Anais...Florianópolis, SC: 2004
MACIEIRA, A. R. et al. Desenvolvimento e implantação de modelo de gestão de estoques para as Unidades Locais de Saúde da cidade de Florianópolis. Encontro Nacional de Engenharia de Produção – ENEGEP. Anais...Florianópolis, SC: 2004
MARTINS, P. G.; ALT, P. R. C. Administraçao de materiais e recursos patrimoniais. 3. ed. Sao Paulo: Saraiva, 2009.
MATTAR, F. N.; OLIVEIRA, B.; MOTTA, S. Pesquisa de Marketing: Metodologia, Planejamento, Execução e Análise. 7 ed. Rio de Janeiro: Elsevier, 2014.
SAMPAIO, M.; MACHLINE, C. A reação do consumidor frente à ruptura no varejo. FGV EAESP - GV Pesquisa - Relatórios Técnicos, 2008.
SLACK, N.; CHAMBERS, S.; JOHSTON, R. Administração da Produção. São Paulo, SP: Atlas, 2002.
TRAUTRIMS, A. et al. Optimizing On-shelf Availability for Customer Service and Profit. Journal of Business Logistics, v. 30, n. 2, p. 231–247, set. 2009.
VAN WOENSEL, T. et al. Consumer responses to shelf out‐of‐stocks of perishable products. International Journal of Physical Distribution & Logistics Management, v. 37, n. 9, p. 704–718, out. 2007.
ZINN, W.; LIU, P. C. Consumer Response to Retail Stockouts. Journal of Business Logistics, v. 22, n. 1, p. 49–71, mar. 2001.
ZINN, W.; LIU, P. C. A Comparison of Actual and Intended Consumer Behavior in Response to Retail Stockouts. Journal of Business Logistics, v. 29, n. 2, p. 141–159, set. 2008.
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Published
2019-04-07
How to Cite
de Aguiar, F. H. O., Morano, R. S., Barrichello, A., Fracasso, E., de Pinho, F. L., Toma, M. O., & do Amaral, N. F. (2019). CONSUMER BEHAVIOR IN RELATION TO BREAKDOWN OF STOCK. South American Development Society Journal, 5(13), 108. https://doi.org/10.24325/issn.2446-5763.v5i13p108-126
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