MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION

  • Jaqueline Geisa Cunha Gomes CEETEPS – Centro Paula Souza
  • Marcelo Tsuguio Okano CEETEPS – Centro Paula Souza
  • Eliane Antonio Simões
  • Iwona Otola Czestochowa University of Technology, Faculty of Management

Resumo

In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.

Publicado
Ago 31, 2019
Como Citar
GOMES, Jaqueline Geisa Cunha et al. MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION. South American Development Society Journal, [S.l.], v. 5, n. 14, p. 252, ago. 2019. ISSN 2446-5763. Disponível em: <http://www.sadsj.org/index.php/revista/article/view/254>. Acesso em: 21 nov. 2019. doi: http://dx.doi.org/10.24325/issn.2446-5763.v5i14p252-270.