PERCEPÇÃO DO CONSUMIDOR FEMININO EM RELAÇÃO AO CLUSTER DA RUA SÃO CAETANO
Keywords:
Consumidor, Feminino, Cluster, Consumer, FemaleAbstract
The theme of this article is to understand the female consumer perception related to the Cluster of São Caetano street. This article aimed to know the motivation of the female consumer and the advantages offered by the Cluster in São Paulo –SP, specially on São Caetano street, also known as Rua das Noivas - the bride´s street. A research with a 100 people was done, they had to fill out a form, which permited us to identify their individual profile. The results showed that 46% among the interviwees are female consumers between 17 and 23 years old and that most of them knows Rua das noivas - the bride´s street, has already been there, and understands that it´s good conditions favors the consumerism. Based on this research and on the concept of market competitive strategies, this article showed the advantages and the reasons why the female public chooses the cluster on São Caetano street to buy dresses and accessories for brides.
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References
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