RESPONSABILIDADE SOCIAL CORPORATIVA :

PERCEPÇÕES DE FUNCIONÁRIOS DE UMA EMPRESA RECICLADORA DE LÂMPADAS FLUORESCENTES

Abstract

This article assesses the perceptions of employees of the Sales Department of a fluorescent lamp recycler company (which therefore has the RSA in your business model) on aspects of CSR. The guiding question of this paper is: what is the perception of employees of the Sales Department of a lamp recycler on CSR aspects under the points of view of the management of the company's internal and external image. For your realization was elaborated a qualitative case study, which evaluates the perception of employees of a company fluorescent lamp recycler on management practices, and verifies that they are closer than the RSA or the RSC. The research instrument is a questionnaire, whose link on Google Forms platform was distributed to a sample of convenience (40 employees of the Sales Department, of which 29 responded). The qualitative data analysis allowed meet strengths and the company with respect to RSA, RSC and people management practices, as employee perception. The analyzed results identified that the company closer to the RSA than the RSC, according to employees of the sales department. To articulate the results with the literature review included the concept of greenwashing, which does not appear in the theoretical, but ended up being identified in the interpretation of the data. A contribution of this article is in the differentiation between RSA and CSR from the view of a company's sales professionals whose business model is based on environmentally correct solutions.