PEOPLE MANAGEMENT IN TELEMARKETING: DEI FOR TALENT RETENTION AND TURNOVER REDUCTION

Abstract

High employee turnover is a persistent challenge in telemarketing companies. This study investigates the potential of Diversity, Equity, and Inclusion (DEI) practices as a strategy to mitigate this problem and promote talent retention. The research seeks to understand how implementing DEI policies and initiatives can influence the organizational climate and employees’ perception of their growth opportunities – through a questionnaire with open and closed questions that explore the relationship between DEI ant talent retention, highlighting the importance of inclusive work environments for employee motivation and engagement, making it possible to identify patterns and trends in organizational culture. As a result, they contribute to constructing a theoretical framework on the importance of DEI practices in people management in telemarketing companies, offering support to formulate more effective people management strategies in these organizations.