PLATAFORMAS DIGITAIS COMO MODELOS DE NEGÓCIO: UMA PESQUISA EXPLORATÓRIA
DOI:
https://doi.org/10.24325/issn.2446-5763.v5i13p232-254Keywords:
modelos de negócio, plataformas de negócios digitais, valorAbstract
Rapid transformations in technology are making business models and people's values change quickly. Dependence on mobile devices and applications requires the use of smartphones on a daily basis. This evolution is due to the fact that companies are adapting the new technologies and becoming digitalized and organized in a new form of digital organization of the future called digital organizations of the future (DOOTF). The objective of this work is to conceptualize the digital business platforms as a business model and to verify if users perceive the value in this new technological scenario. In order to collect the necessary information for the analysis, we opted for the use of qualitative exploratory research. It is justified to adopt the exploratory research, since there are few studies focused on the theme of Business Models as a Digital Business Platform. The use of digital platforms is already a fact and will hardly stop being used. In our survey, half the users maintain basic services like Facebook and WhatsApp. Another 40% maintain basic services and enjoy other services such as Spotify, emails, Skype, among others. Only 10%, have more than 50 applications installed allowing to use the Smartphone as a personal computer.
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