MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.24325/issn.2446-5763.v5i14p252-270Palavras-chave:
strategic management, business model, digital transformationResumo
In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.
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BECKER, W. et al. Erfolgsfaktoren der Geschäftsmodelle junger Unternehmen, Bam-berger Betriebswirtschaftliche Beiträge, (2012).
CASADESUS-MASANELL, R., RICART, J.E. From strategy to business models and onto tactics, p. 195–215, (2010).
CAUCHICK, P.A., Martins, R.A. Metodologia de pesquisa para engenharia de produ-ção e gestão de operações. Rio de Janeiro, (2012).
CHEW, Eng K. Digital Organizations of the Future. in Transition, p. 13, (2015).
DOLESKI, D.O. Integrated Business Model, p.4-10, (2015).
EISENHARDT, K, M.; SULL, D, N. Strategy as simple rules. Havard Business School, (2001).
GEOFFRION, A. M., KRISHNAN, R. E-business and management science: mutual im-pacts, Management Science, p. 1275–1286 (2003).
GRIFFTH, D., JACOBS, L., RICHEY, G., R. Fitting strategy derived from strategic orien-tation to international contexts. Thunderbird International Business Review, p. 239–262, (2006).
COSTA, Marco A. F.; COSTA, Maria de F. B. Metodologia da Pesquisa – Conceitos e Técnicas. Rio de Janeiro, Ed. InterCiência, (2001).
Hess, T., Matt, C., Benlian, A., Wiesboeck, F., 2016. Options for formulating a digital transformation strategy, (2016).
ITÄLÄ, Timo. Digital Business and Platforms. in Transition, p. 50, (2016).
KOTLER, P. Marketing Management. Upper Saddle River, NJ: Prentice Hall (2003).
Majchrzak, A., Markus, M.L., Wareham, J. Designing for digital transformation: lessons for information systems research from the study of ICT and societal challenges. MIS Quart. 40 (2), 267–277, (2016).
MINTZBERG, H.; AHLSTRAND, B.; LAMPEL, J. Safari de estratégia: um roteiro para a selva do planejamento estratégico (p.299). Porto Alegre: Bookman, (2000).
OSTERWALDER, A. The Business Model Ontology: a proposition in a design science approach, v. 173, (2004).
OSTERWALDER, A., PIGNEUR, Y. Business model generation: A handbook for vi-sionaries, game changers, and challengers. Hoboken, NJ: Wiley, (2010).
OSTERWALDER, A., PIGNEUR, Y. Business Model Generation - Innovation in busi-ness models: a handbook for visionaries, innovators and revolutionaries, (2011).
PORTER, M. What is Strategy? Harvard Business Review 74(6): 61–78, (1996).
SHOHAM, A. Firm orientations: so the five orientations affect export performance? Journal of Global Marketing, p. 31–47, (2000).
TEECE, D. J., Linden, G. Business models, value capture, and the digital enterprise. Journal of Organization Design, p. 6-8, (2017).
VIAL, Gregory. Understanding digital information: a review and a research agenda, (2019).
WAN, X.; CENAMOR, J.; PARKER, G.; VAN ALSTYNE, M. Unraveling Platform Strate-gies: A Review from an Organizational Ambidexterity Perspective. Sustainability, (2017).
WIELAND, H., HARTMANN, NN., Vargo, SL. Business model as service strategy. Journal of the Academy of Marketing Science, p. 925-943, (2017).
WHEELEN, L.T., HUNGER, D. J. Strategic Mannagement and business policy, pp. 175-189, (2012).
YIN, R.K. Estudo de caso: planejamento e métodos. Porto Alegre, (2001).
YOSHIDA, Kiminori. Development and Promotion of Application Technologies for Digi-tal Business Platforms. FUJITSU Sci. Tech. J, v. 53, n. 1, p. 67-70, (2017).
ZIKMUND, W. G. Business Research Methods. 6th edition. The Dryden Press, Fort Worth, (2000).
Zott, C., & Amit, R. The business model as the engine of network-based strategies, (2009).
ZOTT, C., AMIT, R. The business model as the engine of network-based strategies, (2009).
ZOTT, C., AMIT, R. The business model: recent developments and future research. Journal of Management, vol. 37, p. 1019-1042 (2011).
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Publicado
2019-08-31
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Gomes, J. G. C., Okano, M. T., Simões, E. A., & Otola, I. (2019). MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION. South American Development Society Journal, 5(14), 252. https://doi.org/10.24325/issn.2446-5763.v5i14p252-270
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