INNOVATION IN MICRO AND SMALL ENTERPRISES: A CONCEPTUAL PROPOSAL FOR RESEARCH
DOI:
https://doi.org/10.24325/issn.2446-5763.v3i8p162-177Abstract
Micro and Small Enterprises (MSE) are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called "normal" economic environment. In the recent past it was enough for companies to meet their needs in a profitable way to stay in the market, but that scenario has changed dramatically. At present it’s necessary to be one step ahead towards the future, because the strategies that have worked well in the past are not guarantees of sustainable success. The key to longevity and business competitiveness lies in innovation. Accordingly, the main objective of the present research was to present a conceptual model of innovation research in Micro and Small Enterprises to analyze (1) the degree of innovation of Micro and Small Companies, (2) how the innovation presents itself in the MSE as a result of its business environments and (3) the determining factors of the innovation according to the geographical location. This research is of particular interest to Micro and Small Enterprises in developing countries, such as Brazil, given the greater relevance of innovation activities than innovation itself, and can provide subsidies for the formulation of innovation policies.
Downloads
References
Aarstad, J.,Kvitastein, O. & Jakobsen, S. (2016). Related and unrelated variety as re-gional drivers of enterprise productivity and innovation: A multilevel study. Re-search Policy. 45,844-856.
Anthony, S. D., & Christensen, C. M. (2007). O Caminho para a disrupção. Subtítulo em: Harvard Business School: Implementando a inovação, 19-28. Rio de janeiro: Elsevier.
Bayarçelik, E., Tasel, F., & Apak, S. (2014). A Research on Determining Innovation Factors for SMEs. Procedia - Social and Behavioral Sciences. 150, pp. 202-211.
Bachmann, D. L. (2011). Metodologia para determinar o radar da inovação nas pequenas empresas. Curitiba: (s.n.).
Boeddrich, H. J. (2004). Ideas in the workplace: a new approach towards organizing the fuzzy front end of the innovation process. Creativity & Innovation Manage-ment, 13, 4, 274-285.
Brem, A., & Voigt, K.I. (2009). Integration of market pull and technology push in the corporate front end and innovation management-insights from the German soft-ware industry. Technovation, 29, 5,351-367.
Cooper, R. G. (1988). The new product process: a decision guide for management. Journal of Marketing Management, 3, 3, 238-255.
Drucker, P. (1987). Inovação e Gestão: uma nova concepção de estratégia de empresa. Lisboa: Editorial Presença.
Demonel, W., & Marx, R. (2015). Gestão da Cadeia de Valor da Inovação em ambientes de baixa intensidade tecnológica. Production, 25, 4, pp. 988-999.
Flynn, M., Dooley, L., O'sullivan, D., & Cormican, K. (2003). Idea management for or-ganisational innovation. International Journal of Innovation Management, 7, 4, 417-442.
Gupta, S., Malhotra, N., Czinkota, M. & Foroudi, P. (2016). Marketing innovation: A consequence of competitiveness. Journal of Business Research. 69, pp. 5671-5681.
Hamdani, J., & Wirawan, C. (2012). Open Innovation Implementation to Sustain Indo-nesian SMEs. Economics and Finance. 4, pp. 223-233.
Koen, P. A., Ajamian, G., Burkart, R., Clamen, A., Davidson, J., D'amore, R., Elkins, C., Herald, K., Incorvia, M., Johnson, A., Karol, R., Seibert, R., Slavejkov, A., & Wag-ner, K. (2001). Providing clarity and a common language to the "fuzzy front end". Research Technology Management, 44, 2, 46-55.
Khurana, A., & Rosenthal, S. R. (1997). Integrating the fuzzy front end of new product development. Sloan Management Review, 38, 2,103-120.
Kurkkio, M., Frishammar, J., & Lichtenthaler, U.(2011). Where process development begins: a multiple case study of front end activities in process firms. Technova-tion, 31, 9, 490-504.
Luedemann, M. S. (2003). Transformações na indústria automobilística mundial: o caso do complexo automotivo no Brasil-1990-200 (Tese de Doutoramento, Universidade de São Paulo, São Paulo, SP, Brasil).
Martín, L. A., & López, J. M. (2007). La Dirección Estratégica de la Empresa: teoria y aplicaciones. Pamplona: Editorial Aranzadi.
Molano, C., & Campo, J. (2014). Gerencia estratégica e innovación empresarial: referentes conceptuales. Revista Dimensión Empresarial. 12(1), pp. 107-116.
Nóbrega, C., & Lima, A. (2010). Innovatrix: inovação para não gênios. Rio de Janeiro: Agir.
OCDE & FINEP. (2005). Manual de Oslo. (3.ed.). Retirado de: <http://www.mct.gov.br/upd_blob/0011/11696.pdf>. Acedido em 02 de setembro de 2016.
Paula, C. (2014). Análise do grau de inovação das Micro e Pequenas Empresas do segmento alimentício atendidas pelo programa Agentes Locais de Inovação na Região Oeste do Estado de Goiás.(Dissertação de Mestrado, Faculdades Alves Faria, Goiânia, GO, Brasil).
Pereira, M., Grapeggia, M., Emmendoerfer, M., & Três, D. (2009). Fatores de inovação para a sobrevivência das Micro e Pequenas Empresas no Brasil. RAI - Revista de Administração e Inovação, São Paulo, 6(1), pp. 50-65.
Reichert, F., Camboim, G., & Zawislak, P. (2015). Capacidades e Trajetórias de Inovação de Empresas Brasileiras. Ram-Revista de Administração Mackenzie, 16(5), pp. 161-194.
Rodrigues, A. (2003). Cluster e Competitividade: um estudo da concentração de Micro e Pequenas Empresas de Alimentos no município de Marília/SP (Tese de Doutoramento, Universidade de São Paulo, São Carlos, SP, Brasil).
Rusu, B. (2016). The Impact of Innovations on the Business Model: Exploratory Analy-sis of a Small Travel Agency. Procedia - Social and Behavioral Sciences. 221, pp. 66-175.
Rovere, R. L. (2001). Perspectivas das Micro, Pequenas e Médias Empresas no Brasil. Revista de Economia Contemporânea, 5, Edição Especial, pp. 20-38.
Rojas, S., & Carrillo, A. (2014). Sistema para la evaluación de capacidades de innova-ción en pymes de países en desarrollo: caso Panamá. Revista Facultad de Ciencias Económicas. XXII (2), Diciembre, 109-122.
Rocha, E.A.G. (2012). The Impact of the Business Environment on the Size of the Micro, Small and Medium Enterprise Sector; Preliminary Findings from a Cross-Country Comparison. Economics and Finance. 4, 335-349.
Rothwell, R. (1994). Towards the fifth generation innovation process, International Marketing Review, 11, 1.
Reid, S. E., & Brentani, U. (2004). The fuzzy front end of new product development for discontinuous innovations: a theoretical model. Journal of Product Innovation Management, 21, 3,170-184.
Schumpeter, J.A. (1997). Teoria do Desenvolvimento Económico: uma investigação sobre lucros, capital, crédito, juro e o ciclo económico. São Paulo: Editora Nova Cultura.
Seo, Y., & Chae, S. (2016). Market dynamics and innovation management on Perfor-mance in SMEs: Multi-agent simulation approach. Computer Science. 91, pp. 707-714.
Sawhney, M. Wolcott, R. C., & Arroniz, I. (2006). The 12 Different Ways for Companies to Innovate. MIT, Spring.
Skibinski, A., & Sipa, M. (2015). Sources of Innovation of Small Businesses: Polish Perspective. Economics and Finance. 27, pp. 429-437.
Tidd, J., Bessant, J., & Pavitt, K. (2008). Gestão da Inovação. (3.ed.). Porto Alegre: Bookman.
Titu, A., Raulea, A., & Titu, S. (2015). innovation a Challenge for the 21st. Century Managers. Economics and Finance. 27, pp. 126-135.
Toivonen, T. (2015). Continuous innovation – combining Toyota Kata and TRIZ for sustained innovation.Engineering. 131, pp. 963-974.
Taborda, C., Estevão, C., & Nunes, S. (2013). A gestão da inovação nas PME's da Beira Interior: as perspetivas dos gestores. Tourism & Management Studies. 9(2), pp.124-129.
Whittington, R. (2002). O que é estratégia. São Paulo: Pioneira Thomson Learning.
Walter, C.E., Leite, R., & Craveiro, L. (2015). Equilíbrio, Estratégia Competitiva e Inovação: um estudo descritivo de casos. Gestão e Desenvolvimento. 23, pp. 49-66.
Whitney, D. E. (2007). Assemble a technology development toolkit. Research Technology Management, 50, 5, 52-58.








