APLICAÇÃO DO MODELO DE NEGÓCIOS DIGITAIS NO MERCADO BANCÁRIO NACIONAL – ANÁLISE DO NUBANK
DOI:
https://doi.org/10.24325/issn.2446-5763.v7i21p125-138Abstract
One of the effects of the COVID-19 pandemic was the acceleration of the Digital Transformation process, with this, it is necessary to analyze the business models applicable to digital companies. In this paper, the Digital Business Model is applied, and the threats, business model, competitive advantage, capabilities and leadership will be analyzed in relation to Nubank Digital Business Model. Due to its differentiated business model, the quality of service provided, the customization offered to customers, Nubank has achieved a prominent position in the Brazilian market and has been consolidating a growing and loyal customer base.
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References
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DANTAS, Y. O que a cultura do Nubank tem a ver com foco no cliente? Blog. Nubank. 2021b. Disponível em: <https://blog.nubank.com.br/cultura-do-nubank-foco-no-cliente/>. Acesso em: 2 jun. 2021.
FEBRABAN - Federação Brasileira de Bancos. Pesquisa FEBRABAN de Tecnologia Bancária 2020 – Ano-base 2019. 2020. Disponível em https://portal.febraban.org.br/pagina/3106/48/pt-br/pesquisa. Acesso em 22 mar. 2021.
ROSA, S. C.; SCHREIBER, D.; SCHMIDT, S.; KUHN JUNIOR, N. Management Practices that Combine Value Cocreation and User Experience: An Analysis of the Nubank Startup in the Brazilian Market. Revista de Gestão, Finanças e Contabilidade, v. 7, n. 2, p. 22-43, 2017
VIAL, G. Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, v. 28, n. 2, p. 118–144, jun. 2019.
WEILL, P.; WOERNER, S. L. What’s your digital business model? six questions to help you build the next-generation enterprise. Boston, Massachusetts: Harvard Business Review Press, 2018.
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Published
2021-12-10
How to Cite
da Silva, M. B. F., de Lima, L. A., De Souza, J. S., de Souza, N. A., de Lima, L. P., & Minoro, J. A. (2021). APLICAÇÃO DO MODELO DE NEGÓCIOS DIGITAIS NO MERCADO BANCÁRIO NACIONAL – ANÁLISE DO NUBANK. South American Development Society Journal, 7(21), 125. https://doi.org/10.24325/issn.2446-5763.v7i21p125-138
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