MARKETING DIGITAL: UM INSTRUMENTO COMPETITIVO PARA AS ORGANIZAÇÕES
DOI:
https://doi.org/10.24325/issn.2446-5763.v5i13p14-26Keywords:
Marketing Digital. Competitividade. Fidelização. Resultados.Abstract
The following study deals with the analysis of digital marketing as a competitive tool. A descriptive bibliographical research with qualitative focus, where the general objective was to analyze the cooperation that digital marketing promotes in relation to the market competition and the relationship with the client, having as specific objectives, to expose the aspects and concepts of digital marketing, evaluate their main strategies and verify how they contribute to the customer loyalty process. It is observed in the development of research references from the perspective of the concepts related to the subject. We will observe in detail the scientific characteristics of the research and the results obtained, it was verified the possibility of proving that the digital marketing actions should be applied considering the habits of the contemporary consumer.
Keywords: Digital Marketing. Competitiveness. Loyalty. Results.
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References
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